At Rajasthan Royals, our objective is to "Transform Society through Cricket, and Cricket through Innovation." As a global sports franchise, we hold the belief that royalty is not an inherited trait but rather something that must be earned. This "Spirit of Royalty" distinguishes Rajasthan Royals from numerous other sports franchises worldwide. We embody the essence of being Royal at Heart.

What does it mean to be Royal at Heart? It entails winning with elegance, never conceding defeat without a struggle, demonstrating resilience, and advocating for oneself, the team, and the sport. It involves setting high standards and leaving a lasting legacy while also being generous and inclusive.

It is this unwavering spirit that has empowered Rajasthan Royals to identify, cultivate, and elevate emerging talent, the future stars of Indian cricket. The Royals are recognized for their innovative and trailblazing approach.

Shane Watson, a Royal, was the first player to receive the Most Valuable Player award in the IPL and holds the record for the most such awards in the tournaments history. Additionally, we were the first team to successfully chase a record IPL score of 217, a milestone that remains unmatched.

The Royals are justly celebrated as a team of firsts, a reputation that extends into the digital arena as well; we were pioneers in launching a dedicated YouTube Channel in November 2008 and introducing an electronic tablet in 2013.